Will i AM
boasts on the intro of his latest track. Fans of his recent output and viewers of The Voice UK will know that his command of the English language isn't exactly a strong point; not that it's stopped him conquering the planet with the build-up singles to his forthcoming album #willpower.
The key lies in the production - of which his is the clubby, futuristic, electro-dance-pop sort that the body struggles to resist no matter how hard one tries. Of course, a popular guest feature always helps; particularly when it's the world's currently most-watched/viewed/searched/blogged popstar Justin Bieber. "Who cares what the haters say/ They hate on me cause I'm doing what they can't," will.i.am continues in a rare moment of coherence - and we couldn't agree more.